Social Hub
Redesigned brand identity to engage new audiences.
Release date
Jun 8, 2023
Location
Durg,(C.G)
Project
Academic
Category
Development
01. The Challenge
As part of an academic design challenge, our goal was to reimagine the brand identity for a hypothetical client targeting a younger, tech-savvy audience. We aimed to improve digital engagement while ensuring the brand retained familiarity and loyalty among existing users.
02. The Solution
We conducted detailed user research, created personas, and analyzed market competitors to inform our design approach. I contributed to developing a modern and responsive website layout, refreshed the brand’s visual identity (logo, color palette, typography), and proposed eco-friendly packaging designs aligned with user values.
03. The Result
The redesigned concept showed a **35% projected increase in user engagement** and a **20% expected improvement in product interest**, based on feedback from mock users and peer evaluations. The project was well-received during academic review and showcased our ability to blend strategy with creativity.